Hootsuite vs AgoraPulse: Which One is the Best?
When it comes to managing social media, business owners and marketers rely on productivity software to streamline their workflows, optimize time, and amplify their online presence. Hootsuite and AgoraPulse are two of the most popular social media management tools. The question is, which one is better?
Let's take a closer look at both platforms and compare them based on essential features and metrics.
Pricing
Pricing is one of the most critical factors when deciding which productivity software to use. Here's a breakdown of Hootsuite and AgoraPulse's pricing plans:
Hootsuite
Hootsuite offers four pricing plans:
- Free Plan
- Professional Plan - $19/month
- Team Plan - $99/month
- Business Plan - $599/month.
AgoraPulse
AgoraPulse has four pricing plans:
- Medium - $99/month
- Large - $199/month
- X-Large - $299/month
- Enterprise - custom pricing.
Verdict: Hootsuite is less expensive, but AgoraPulse offers more comprehensive features that may be worth the investment.
Features
Both Hootsuite and AgoraPulse offer a wide range of essential features, including:
- Social media scheduling
- Social listening
- Analytics
- Team collaboration
- Reporting
- Social inbox
- Mobile app
However, AgoraPulse provides additional features such as:
- Automatic moderation
- CRM integration
- Facebook contest apps
- Unlimited reports
- Unlimited social profiles
- Content approval
Verdict: AgoraPulse has more features and tools than Hootsuite, making it a more comprehensive social media management platform.
Ease of Use
Both Hootsuite and AgoraPulse have user-friendly interfaces that are easy to navigate. Hootsuite's dashboard may be slightly more straightforward, but AgoraPulse's interface is more customizable, making it easier to access the most important features.
Verdict: Both platforms are easy to use, but AgoraPulse has a more customizable interface.
Customer Service
Customer support is essential, and both platforms have excellent customer service. Hootsuite offers 24/7 support through email and live chat, while AgoraPulse provides email support and a knowledge base, Monday through Friday.
Verdict: Hootsuite has better customer service, with 24/7 support.
Integrations
Both Hootsuite and AgoraPulse have extensive integrations with social media networks, publishing tools, and analytic platforms. However, Hootsuite has a more extensive list of third-party integrations, including Slack, Trello, and Salesforce.
Verdict: Hootsuite has more third-party integrations than AgoraPulse.
Conclusion
Both Hootsuite and AgoraPulse are great productivity software options for social media management, but they differ slightly in features, pricing, customer service, and integrations. If you're on a tight budget or require a simple social media management tool, Hootsuite is the way to go. However, if you're looking for more comprehensive features, automatic moderation, unlimited reports, and social contests, AgoraPulse may be more suitable.
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